Monday, April 12, 2010

Love over gold - the Masters

The coverage of the Masters golf tournament pretty much underscored everything that is wrong with the mass media of today’s world.
Journalists covering the event had two choices in the stories they wrote.
As I watched the final rounds of the event, the comparison was obvious.
On one hand, you had a philandering egomaniac who, in the previous half-year, had watched his marriage unravel in wake of numerous instances of marital infidelity.
On the other hand, you had Phil Mickelson, who had likewise been absent from the game of golf for a far more noble reason – to tend to his wife and his mother, both of whom were undergoing treatment for breast cancer.
The emotional merit, and the uplifting message of joy, of hope and of love that was embodied within Mickelson’s third green jacket should have carried across the front pages of every sports section.
But no, too many news stories focused on Tiger Woods, whose selfish, self-serving ways have destroyed too many lives. Why, tell me, does that man deserve any more attention? Why, tell me, did he gain an interview, rather than Lee Westwood, whose plucky and talent-oozing efforts led him to a second-place finish?
Why, does that deserve more media attention than Mickelson, who won after an absence tied entirely to his devotion to his wife?
Because Woods may be philanderer, but he still sells. And that's a sad statement in today's society.
The world is a sad place when good, uplifting stories are lost in a maze of meaningless paparazzi-driven gossip. I honestly expected to hear Woods heartily booed - it's not like he doesn't deserve it. At the very least, there should have been some derisive T-shirts lampooning the man for the idiotic, lying clown he obviously is.
Nope. To make matters worse, the media fawned over Woods. Utterly contemptious, if you ask me.
This, folks, is what’s wrong with the media industry of the day. The news directors and the publishers and the commercial conglomerates sacrifice the good stories for the TMZ-like pablum that will draw eyes. We’re teaching a generation of media consumers to accept garbage instead of good journalism.
But not everybody dove onto the sell-papers-or-else bandwagon. Some outlets, thankfully, got the story right.
That’s the story that everyone else should have written. That, my friends, is the story of the Masters.
Nice going, Lefty.